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Tesco accused over padded bra for 7-year-olds

Gary Cleland
London Telegraph
Monday, April 14, 2008

Supermarket giant Tesco has been heavily criticised for selling a padded plunge bra aimed at girls as young as seven.

The bra, which costs £4, is sold alongside vests in the supermarket's seven to eight-year-old age range.

It is the latest embarrassment for Tesco, which in 2006 removed a pole dancing kit from sale after being accused of "destroying children's innocence".

Yesterday teachers and children's groups criticised the decision to sell the bra.

A spokesman for the children's charity the NSPCC said: "It is important that products accessible to children are appropriate to their age and understanding."

A spokeswoman for the National Union of Teachers said: "There is already too much pressure on children to appear grown up.

"Making products for young girls which encourage them to wear inappropriate or sexually provocative clothes is irresponsible and merely adds to the pressure they are under.

Full article here.

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