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British Supermarket Bans Aspartame REBECCA CAMBER Artificial colours and flavours including the controversial sweetener aspartame are being banned by Sainsbury's. Other supermarkets and manufacturers are expected to bring in similar bans following studies linking the additives to allergies and hyperactivity. Sainsbury's is replacing aspartame with sucralose, a low-calorie sweetener made from sugar. It is also removing the widely-used artificial colouring E150d from its cola drinks. E150d also appears in beer and bread. The chemicals will generally be replaced by natural colours and fruit and vegetable extracts, while flavourings will be from named fruits and other natural sources. The founder of the Hyperactive Children's Support Group, Sally Bunday, said: "This is fantastic news particularly for our members whose children are affected by the artificial colours used in so many products targeted at youngsters." Sainsbury's soft drinks manager, Cathy Port, said: "This is the result of extensive research among customers who told us what they want. "We've invested a huge amount of time to ensure we get the taste of the new soft drinks exactly right." ---------------------------------------------------
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