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Wal-Mart paying bloggers to burnish image As it tries to burnish a beleaguered image, Wal-Mart is sidestepping the mainstream media -- whose stories traditionally provided the fodder for Web logs -- and working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even offering them trips to its headquarters to learn more about the company, the New York Times reports in Tuesday editions, RAW STORY has learned. Among those being paid include Michael Krempasky of RedState.org, which was reported in 2005. The Times declares "the strategy is raising questions about what bloggers and the companies that reach out to them should disclose to readers." Full Story Here ---------------------------------------------------
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