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NYT: Oliver Stone unaware firm pitching his 9/11 film to conservatives worked on Swift Boat campaign

Ron Brynaert / Raw Story | July 27 2006

"Oliver Stone, that symbol of everything about Hollywood that conservatives love to hate, is getting help in marketing his newest movie from an unlikely ally: the publicity firm that helped devise the Swift boat campaign attacking John Kerry's Vietnam record in the 2004 presidential race," begins an article in Thursday's edition of the New York Times, RAW STORY has found.

According to a Salon report written two years ago, the firm Creative Response Concept is run by two former communication directors for Pat Buchanan, and has represented such clients as "the Christian Coalition, National Taxpayers Union, Media Research Council and Regnery Publishing."

"Heading into the 2005 Supreme Court nomination battles, it advised members of the Federalist Society on how to handle television interviews and was active in promoting the nominations of John G. Roberts Jr. and Samuel A. Alito Jr.," writes David M. Halbfinger for the Times. "When the AARP came out against President Bush's plan to overhaul Social Security, the firm went to work for a conservative group that took on the AARP."

"But it was in the 2004 campaign that Creative Response Concepts made its biggest mark on the political landscape, advising the group Swift Boat Veterans for Truth, which assailed Kerry's Vietnam record as a Navy officer and as a leader of the anti-war movement after he returned home," adds Halbfinger. "Its well-funded attacks were among the most damaging blows to the Kerry campaign."

Stone claims that while he had just learned about the firm's prior "political work" he wasn't surprised to hear about "skeletons in the closet" because it's an "impure market."

"Reached in Boston, Stone said he knew nothing of the public-relations firm's background other than that it had helped to promote "The Chronicles of Narnia" last year for Walden Media and the Walt Disney Co.," writes Halbfinger.

"Believe me, I didn't cave," Stone tells the Times. "They [Parmamount's marketing executives] do it their way."

"Stone said that he condemned the 'Swift-boating' of Kerry, but cautioned that he himself had 'hired publicists in the past that had skeletons in their closet," Halbfinger writes.

"It's not a holier-than-thou street here," Stone tells the Times. "It's an impure market."

Creative Response Concepts set up a screening for conservatives and evangelicals last week in Washington D.C. and more are planned for before the film's August 9 opening. Guests at that screening included conservative journalists from the National Review and The Washington Times, and representatives from groups such as the Family Research Council.

The Times reports that the studio decided that it wasn't necessary to also pitch to liberal groups.

"A Paramount spokesman said that the studio did not similarly pitch liberal groups in its multifront promotional campaign, reasoning that the entertainment press had covered that base," Halbfinger writes for the Times.

FULL TIMES ARTICLE AT THIS LINK

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