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Product Tracking Goes High-Tech
NBC
5 | December 15 2004
PLANO, Texas -- It might sound far-fetched;
tiny transmitters attached to everything we buy. But that may one day be
as common as the barcode.
For years, stores have tracked what they sell and the money
they make with the help of bar codes.
But now, get ready for RFID, which stands for radio frequency
identification.
The tiny transmitters, stuck to the backs of labels, can
track items from the warehouse to the buyer's front door.
Wal-Mart Executive Simon Langford is putting the new system
in place at Wal-Marts and Sam's Clubs.
Langford says it'll help reduce theft and lower prices.
Still, some customers worry about the tiny transmitters
stuck to the stuff they buy.
"From my perpsective, what I buy should be my own
business and I don't think it should be Big Brother watching over me like
that," a Wal-Mart shopper said.
Langford says the transmitters are worthless once they
leave the store.
"We're not interested in tracking anybody," Langford
said. "We're interested in getting the merchandise on the sales floor
for our customers to buy."
For now, the transmitters are only attached to bigger boxes
like computer printers, not every individual item.
Stores in north Texas are the first to get the new technology.
It goes online at the Plano Sam's Club next month.
