La Sexuale, the Media, Behaviour Modification and Depopulation

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La Sexuale, the Media, Behaviour Modification and Depopulation

Lex Gerrard, MA BA (Hons)

On the surface, it might seem ironic to suggest that there is a relationship between increased sexual voracity in a culture and depopulation. But, this essay will outline how sexual imagery and nuance in the media (advertising, television, the movies, etc.), here called "la sexuale," could be used to create particular social effects, and may ultimately lead to depopulation. Depopulation is the ultimate effect, but on the way to reaching that final destination, there are a series of other significant effects. As readers shall quickly discover, this author offers that behaviour modification is
the penultimate goal on the road to the final end.

The "why" of depopulation will not be defined. It will be up to the reader to discover the implications of this phenomenon.

Pornography

A term that needs no introduction, pornography can be loosely defined in the context of this essay as graphic depiction of the sex act. This needs to be more than just nudity or "la sexuale" for our purpose.

Pornography may be, ironically, a lesser our worry when it comes to altering people's behaviour on a mass scale. It can be argued that pornography can
strongly impact the psyche of viewers, sometimes to the end of a viewer
emulating or desiring to emulate what is seen specifically or generally.
However, it can also be argued that pornography serves as a cathartic device
for releasing unsatisfied sexual urges through self-stimulation. The
tension between these two definitions is recognized and allows us to set
them aside; even if the latter understanding were demonstrated to be false
it would not harm the rest of the thesis, as it does not hinge on
pornography but on something else which is discussed below.

More importantly is the fact that pornography is still viewed, as "naughty"
and not for public enjoyment that leads to climax. More often than not, it
is "la sexuale" material where sexual petting and the like is viewed by
wider audiences in groups or individually: there is a strong case to be made
that the widest audience along all demographics to experience what is being
called "la sexuale" both individually and collectively exceeds the
consumption of pornography. Unlike pornography, la sexuale material, due to
its public consumption, does not lead to climax and thus release, as does
the private viewing of pornography; instead, the viewer is undoubtedly left
wanting more without fulfillment.

La Sexuale

La sexuale is sex act-like or sex act-implying material that is perceived in
a variety of media including ads, television programs, movies, and even
audio recordings.

Included are the images of primary, but more often, secondary bodily sexual
characteristics as well as obvious and covert or implied references to the
sex act or the opportunity of possible sex engagement. This includes visual
materials as well as spoken materials (which may be more insidious as we
shall see). Generally, more pronounced depictions of phallic and gynic
symbols which are used in ways that present themselves more plainly.

The reason that cryptic or less conspicuous symbolism is left out is not
that the effect is thought to be insignificant. Rather, it is excluded
because the implementation of the la sexuale is softly in-your-face and
hidden only for, say, comic effect wherein it is easily recognized. La
sexuale is immediately sensed by anyone exposed to the material who has
consciousness of sexual desire, and this fact is key. Recall advertisement
images of close-ups of people eating ice cream, or of someone opening a
bottle of champagne, and the soft "in-your-face-ness" of la sexual image
becomes evident. Such images are embedded in television programs too.

The premiere episode of the 2003 "reality" television show The Simple Life
starring Paris Hilton, and Nicole Richie is a prime example of la sexuale in
overt and covert forms. According to the plot, the two super-wealthy women
are from ultra upscale California end up in a small town and are forced to
life a "normal" life on a farm with a conservative middle-class family.
Because of their skimpy fashion sense and "dumb blonde" routine, the
audience is immediately exposed to overt and covert la sexuale material.
However, a very striking instance of a verbal la sexuale moment that is of
particular interest is an instance where the early twenty-something son of
the farm family finishes a conversation with the two women and walks away.
Behind his back, they converse about "how cute" he is, and Nicole proceeds
to "jokingly" suggest they engage him in group sex. From this example, we
can gather the following:

1. Small town (implying backward, unsophisticated) is contrasted by a
metaphor for "cool outsiders" who come to redefine sexual dynamics

2. Three-some notion plays on a natural desire to be sexually desirable,
luring the viewer into thinking that this is itself a desirable thing. It is
reminiscent of the "harem" sexual dynamic: men with plenty of power and
virility attract multiple sex partners, so the converse it also perceived to
be true as well.

3. The statement implies that "rich" and "desirable" women do "that kind of
thing," subliminally indicating that women aspirants of the "cool"
(underlying notion is that want to be cool) must now up the ante and compete
on this level if they expect to win the attention of men. Certainly it is
not quite simply cause and effect, but it has an encouraging and
conditioning influence.

4. It leaves the viewer wanting to participate imaginatively in such an
activity, directing the viewer's creative capacities, thus framing the
context of what a fantasy should be.

5. More generally, it discloses an upper class mentality and clique
consciousness which reduces everything to "power over" events (Another good
example is in Eyes Wide Shut at the orgy of the "elite", and classically,
the Greco-Roman orgies of the elite who, by acting in this manner,
demonstrated their God-like emulation of total power through limitless
sexual generation opportunity and its all encompassing reach; hence, a
"group-grope".)

6. The fact that it is a "reality" show makes the statement all the more
influencing, as it cannot be discounted topically as something embedded by a
writer into the script; instead, we are to see it as "normal" and within the
realm of the "real".

These points reveal how one phrase can have a dramatic effect on the
perception of the viewer. Alone, in a vacuum, the effect is minimal, but
recall that this entire class of co-enforcing messages is being
metronomically repeated 24/7 in magazines, television, radio, movies and the
internet. Viewers are encouraged to adopt the value through repetition;
and, to repeat the message itself, further broadcasting it, as they see that
it superficially yields ego-reinforcing rewards, such as eliciting laughs
and blushing shock from others. The message evolves into what becomes the
"norm" of interaction and relationships, first becoming a thing to be
laughed at, but later after some time, develops arguably faster into an
accepted value under multi-vectored conditions where similar messages are
repeated potentially three-thousand times a day. Repetition of message is a
well known public relations and advertising technique to cause a message to
"stick" in communal consciousness; and, the simpler the message, the
"better" it is, according to speech coaches and other PR people. Consider
the effect of repetition as it plays on natural instinct; the messages'
potential proves startling.

As an important aside, further supporting this thesis, continuing with the
Paris Hilton example, is the alleged existence of a "sex tape". This kind of
phenomenon is in line with other publicity stunts orchestrated by
celebrities like Pamela Anderson where "buzz" is generated by a video
recording of sexual activity of the icon in question. Unlike the Anderson
video(s) which are easily authenticated, the Hilton tape is not entirely
clear, as the lighting is obscured through use of a night vision camera.
Nevertheless, the tape reveals a person who bears sufficient resemblance to
Ms. Hilton: whether or not it is her is irrelevant - the fantasy that it is
her is more important, as it assists in building the image of the celebrity
in a semi-concretely way, and fuels or compliments the "la sexuale" image.

In the above section on pornography, it was contended that pornography was
lesser threat. While this author maintains that position, it must be noted
that celebrity pornography may be a beast unto itself, as unknown
"porn-stars" do not impact the mass consciousness, or if so only in the
"porn-star" capacity. Celebrity pornography, on the other hand, connects
the public life of the star or icon, with a concrete expression of sexual
behaviour that is emulatable. It is contended that this may super-charge the
public "la sexuale" component. It would be of interest to examine the number
of times "Paris Hilton sex tape" has been typed into internet/peer-to-peer
download searches, and by whom. This author speculates that a large cross
section of the population have searched it: people who would not normally
have searched for pornography now have, because they have been spurred to do
so by being a "fan" of Ms. Hilton and her reality television show. If such
a survey could be conducted, results could serve as evidence demonstrating
how "la sexuale" leads to increasing sex-drive and a search for its release.
Alternatively, as opposed to the classic effect of pornography, given that
it is of the celebrity genre, it demonstrates a "way" in which one can be
like Hilton : she is an icon of the mass consciousness, an icon which men
and women fantasize being with or like. Adolescent women are exposed to
this icon on television and are also hearing about the sex-tape on gossip
television programs or internet sites, leading to the downloading the video
on a file sharing program to satiate curiosity. The subtext present here
is: "this is Parris' behaviour. you like Parris, don't you?" And, men's
perception is be directed as to the kind of female expression they are to
look for and what to expect / demand of females.

This effect is not one that is monocausially produced: it requires many
repetitions and multi-media vectored exposures before it begins to modify
behaviour. In a Jan. 4 2004 article entitled, US Girls Taught To Embrace Gay
Passion Fashion, by Richard Luscombe of the UK publication, The Observer, it
is demonstrated that there is a noticeable "trend" in the instances of
"fashionable" bisexuality, particularly amongst young women, including
teenagers. Evidently, the message is altering behaviour in America.

Depopulation

One might characterize the twentieth century as one of long lives, but also
of massive pollution. But local efforts have led to lower pollution levels:
modern urban landscapes manage sewage-born illnesses with effective
management. Traditionally, many disease were born from ineffective waste
management in urbanized areas, this is generally no longer a problem.

A voluminous number of texts have been written documenting the mechanism of
modern depopulation / and the genesis of post-industrial world illness
through pollution in its various forms. This would also include chemical
pollution of the pharmaceutical kind, a result of misdiagnosis, substance
abuse, or the econo-political force feeding of unnecessary preservatives and
additives. This is not the purpose of this section.

This is section will examine a few aspects of depopulation under the theme
of la sexuale. Namely, this means asking the question, how do
manifestations of la sexuale and depopulation interrelate?

Birth Control

Without getting into a religious-style argument about whether or no birth
control methods such as hormone replacements interfere with "the creator's
plan for creation", as might be found in discussions on moral theology and
reproduction, instead the effects will be examined. In many ways, the same
"effects" can also be applied to abortion methods, as the end result is the
same: the absence of offspring.

The introduction of birth control allowed women and families to gain some
control over their reproductive capacities while allowing them to engage in
sexual intercourse. While there are many arguments about the morality of
controlling reproduction, these discussions have not prevented large amounts
of women to use diverse birth control methods, most popular of which, it can
be argued, is the pill, or hormone replacement (also injection).

This method is distinct from other methods available to women, since it is
the only method that harmonically changes a woman's physiology. And,
consequently, hormone salts are passed through the urine and into the water
supply.

Like condoms, birth control empowers both women and men with the notion that
they can engage in sexual intercourse with perceptually few consequences.
However, the consequences are not necessarily few.

First, the current perception of becoming pregnant is now a notion to be
feared. No longer is it a "blessing" to become pregnant; instead, it has
become a problem to be managed. Contributing factors are certainly
economic, where a child may not be provided for and the profound lifestyle
changes that accompany a new life. However, reproduction itself also
carries a stigma for women, as if reproduction was an act which deserves
scorn. An examination of national birth rates in the most "wired" or media
dependent countries shows that the majority of the population are choosing
not to become pregnant, which is having a depopulation effect.

In addition to this direct population lowering effect, female hormones are
entering the water supply, and are suspected of contributing to lower of
sperm count in developed nations. The Telegraph, a UK paper, printed an
article on Jan. 5, 2004 called UK Sperm Counts Down By 30% In Last 14 Years.
The article suggested that sperm counts are on the decline with evidence
to show that a significant contributing fact may be the presence of
estrogens in the drinking water, originating from hormone replacement.

Birth control use, supported by la sexuale lifestyle of multiple partners,
limits population growth by, in effect, rendering the sex-act into a form of
recreation. Not without, however, exposing the participants in la sexuale
lifestyle to multiple disease vectors and the transmission of venereal and
blood/saliva born pathogens. In passing, it should be noted that condom use
is not a perfect solution to the transmission of pathogens, as flesh
contract still occurs during coitus, and, it does not prevent the
non-genital transmission of blood/saliva born infection. There is also
controversy about the permeability of condom barriers and the passing of
some miniscule pathogens through latex "pores."

Multiple-partners

La sexuale encourages experimentation and an open sexual lifestyle.
Treating the sex-act like a Petri-dish for psycho-sexual experimentation,
participants in la sexual culture are enjoined to "maximize" their pleasure
by increasing their repertoire of sexual abilities with the maximum number
of partners. This was directly shown in the Parris Hilton example above.

The concept of polygamy, or multiple partners, in the restricted sense
(multiple wives/husbands) is not a new concept. In fact, from a genetic
diversity perceptive, such a concept makes sense under certain
circumstances. However, this is not the kind of sexual relationships that la
sexuale promotes, as it still involves an agreement of relationship where
the parties involved are committed to the relationship by a vow of
exclusivity. Interestingly, mainstream media and Hollywood generally take a
condescending tone when addressing the polygamy either in Mormon or Islamic
contexts. Generally, these relationships are portrayed as "backwater" or
"oppressive" in some way. No doubt, individual cases could be scrutinized
in such a manner, but it is erroneous to characterize all who have
polygamous relationships as such.

Instead, the multi-partnered behaviour encouraged by la sexuale depends on
the absence of permanent bonds between its participants: the door is always
open for "fresh meat", as it is sometimes called.

Multiple-partners, coupled with sexual activity alluded to in the above
Paris Hilton example, includes such practices as recreational bisexualism
and group-sex. The most alarming features are the social effects and the
disease vectors.

Briefly, these two concerns are significant contributors to depopulation in
the following ways:

1. They shun the creating of pair bonds which would normally produce
offspring, redefining that pregnancy is a problem to be solved. (Multiple,
ever changing partners is "suggested" over pairs, by nuance)

2. They contribute to depopulation by lowering instances of pregnancy which
lead to birth. (Either by birth control or by terminating pregnancy)

3. They maximize disease vectors, both the conventional venereal diseases
and other blood/saliva born diseases. (Including: hepatitis, meningitis, and
possibly CJD or human Mad Cow disease - as reported, for example, by the BBC
on Dec. 17, 2003, that blood donors have transmitted CJD to blood product
recipients)

4. They contribute to the ever-alarming phenomenon of commodification of
living beings for consumption. In an almost cannibalistic fashion, people
become a kind of sexual crop to be harvested for an ever-famished consumer,
of whom the harvested is also the harvester. This arguably contributes to
the lessening of human dignity, as the person and the person's perception of
personhood is reduced to that of marketable commodity, further compounding
depopulation by perceiving human life, as a matter of product line, and, if
inconvenient one to be discontinued.

Conclusion

What appears to be playful shock content or erotic media spectacles, when
analyzed, are discovered to be part of a much more serious means to an end.
There can be no doubt that depopulation initiatives, since the 1960s
introduction of "the Pill" have been occurring, despite the increased
visibility of erotic material and eroto-suggestive material, which, on the
surface, might lead one to conclude that an increase in pregnancies is
forthcoming. This is only true on a global scale.

While the global population continues to increase, the birthrate, amongst
Australians, Canadians, and Europeans, is on the decline. Recent
projections by the US Population Division of the Department of Economic and
Social Affairs (DESA) in a report titled, "Replacement Migration: Is it a
Solution to Declining and Ageing Populations?" indicates that the birthrates
in Canada and Europe are so low and will continue to decline, that massive
immigration will be needed to fill the workforce. And, while overall US
population is expected to rise, the birthrate amongst European Americans is
approximately half of what it is for Americans of other ethnicity, according
to the CDC's NCHS 2003 Fact sheet on US birthrates. This is in-sync with
the declines in Australia, Canada, and Europe.

Interestingly, these figures coincide with the "successful" birth control
programs in affluent European countries, where birth control is affordable
and available to an "educated" population. It also coincides with trends in
highly wired countries where "la sexuale" media's mores has saturated the
technologically dependent, consumer society, placing person and sexuality
are placed on the same playing field as products. It is ironic to think
that the prosperity, concentration of wealth, and technological advancements
associated with European nations and their euro-colonies such as Australia,
Canada and the US may inevitably depopulate these societies by way of their
own techno-culturally controlled media which shape thought and behaviour,
ultimately toward a self-destructive end. It appears that the traditional
"haves", at least in terms of passing on their genetic material, are
becoming "have-nots". Down the line, however, as more developing nations
become wired and migrant populations replace the aging middle-class in media
saturated contexts, the same fate, this author predicts, will await them as
well.

Lex Gerrard is an independent researcher and hold degrees in religious and
media studies. He can be reached at lexgerrard@hotmail.com

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